2 locations serving East Texas Tyler (903) 630-1114  ·  Longview (903) 807-9484
Wheels Up Front · Custom Wheels & Lifts Get a Quote
Black Jeep Wrangler with an aftermarket front bumper, winch and LED light bar

Rough Country · installed at both shops

Truck accessories
in Tyler & Longview.

Bed covers, steps, bumpers, winches and lighting, installed at our Tyler and Longview shops. Building the whole truck? Put the accessories on the same quote as the wheels, tires and lift.

664Google reviews, 2 shops
19YRSIn the tire business
4WAYSTo finance or lease
2SHOPSSame install standard

The hardware

Bolt-ons for what
you drive.

We install a lot of Rough Country gear, the same name on the lift kits we put on, plus bed covers, steps and lighting for trucks, Jeeps and SUVs. Name the brand you want and we confirm the fit for your truck.

Bed coversPower stepsRunning boardsFront & rear bumpersFender flaresWinchesBed racksTrain hornsFloor matsLED light barsRock lightsWheel lightsWindow tint

What we install

Work truck.
Show truck.

01 · For the work

Gear that earns its keep

Steps so nobody climbs into a lifted cab like it is a deer stand. A bed cover that keeps the rain off the tools. A bed rack for the long stuff, and a front bumper and winch for the day the truck's job is pulling other trucks out of the ditch.

Bed coversStepsBed racksBumpers & winches
02 · For the look

Gear that turns heads

Fender flares to cover wider tires, rock lights and wheel lights for the Friday-night parking lot, an LED light bar, window tint, and a train horn for the buddy who swears nothing scares him.

Fender flaresRock & wheel lightsLight barsWindow tint

Not sure what fits? Send the year, make and model and what the truck does all week, and we tell you exactly what bolts on and what does not. Start a quote or call Tyler / Longview.

The install standard

Bolted on.
Backed up.

01

Torqued to spec

Bumpers, steps and racks go on with every fastener at the manufacturer's torque value. A loose step bracket announces itself on every pothole.

02

Done to the manufacturer's spec

We install to the manufacturer's instructions, so the warranty on the part and the factory warranty on your truck both stay whole.

03

One quote for the whole build

Accessories, wheels, tires and a lift can all go on one quote. One Wrangler left with a Skyjacker lift, Rough Country power running boards, front and rear bumpers and a winch, on TIS wheels.

04

Checked before you buy

Send the year, make and model and we check what fits your truck before anything gets ordered, so a step or bumper never shows up for the wrong cab.

Ford Maverick with a hard folding bed cover outside the Wheels Up Front shop in Tyler

Straight from Google

Don't take
our word.

Take theirs. Builds and bolt-ons, quoted word for word from our public Google listings.

Longview 5.0 ★★★★★ 516 Google reviews
Tyler 4.9 ★★★★★ 149 Google reviews
  • ★★★★★

    Rarely do these, but this place deserves a great review in my experience. Tony and the crew up there have always been professional and helpful with all of our vehicle tire/wheel/accessory needs. That includes new tires and a 2” leveling kit on my F250, and new wheels and tires for my wife’s Tahoe. Great people and reasonable prices. Go see them!

    Bruce Dalme Google review · Longview · March 2026
  • ★★★★★

    Hands down the best!! Having dealt with other local tire and wheel companies over the years, I can honestly say that my experience with "Wheels Up Front" as well as the owner Zach, was truly an above and beyond experience! Zach and his guys did a complete wheels, tires, lowering kit, and window tint package for me on my truck. The quality of work, the quality of materials, the damn good prices and the level of respect and appreciation from "Wheels Up Front" was truly amazing and uncomparable.. To Zach and his crew at "Wheels Up Front"...Thanks for the appreciation, respect, and damn good work!!!!

    David Shane Google review · Longview · April 2023
  • ★★★★★

    I really wish I could leave a picture on Google Reviews. These guys put a Rough Country 2.5" Leveling kit and 4 new 35"Toyo Tires on my Jeep. Great price, super friendly and installed in less than a day. Great job and I'll definitely be back.

    Samuel Thompson Google review · Longview · August 2023

Straight answers

Before you
bolt on.

Can you put accessories on with my wheels, tires or lift?
Yes. Put it all on one quote. Lifts, levels, wheels, tires and accessories go on at the same shop, so the parts get picked to work together instead of three shops guessing at each other's work. Tell us the whole plan when you ask for the quote.
Do both shops install accessories?
Yes. The Tyler shop on SE Loop 323 and the Longview shop on Spur 63 both install bed covers, steps, bumpers and lighting. Call ahead to check the part is in stock for your truck before you drive over.
Can I finance accessories?
Ask when you get your quote. We work with four financing and lease-to-own partners, and the counter will tell you which ones cover the parts you want. The full rundown is on the financing page.
How long does an install take?
Depends on the part. A set of steps is a much shorter job than a bumper and winch. When we quote the part, we quote the time with it, so you will know before you book.

Build my quote

Tell us what
you want on it.

Send the year, make and model and the accessories you want. Truck accessories is already picked below, and the shop will go over the parts with you. A quote request does not book an appointment or reserve inventory. Confirm pricing, availability and a service time with the shop before you travel.

Choose your shopNo obligationVehicle-specific quote

How should we reach you?

To be reached by text, also tick the text message box below. Without it we call or email.

Prefer to talk? Call Tyler or Longview. We answer during shop hours.

Where to bring it

Two shops.
Same standard.

Truck accessories are installed at the Tyler shop on SE Loop 323 and the Longview shop on Spur 63. Walk in during posted hours, or call ahead to check the part is in stock.

Tyler TX …
2019 S. SE Loop 323
Tyler, TX 75701
(903) 630-1114
All hours
Monday8:00a to 7:00p
Tuesday8:00a to 7:00p
Wednesday8:00a to 7:00p
Thursday8:00a to 7:00p
Friday8:00a to 7:00p
Saturday9:00a to 6:00p
SundayClosed
Longview TX …
100 S Spur 63
Longview, TX 75601
(903) 807-9484
All hours
Monday8:00a to 6:30p
Tuesday8:00a to 6:30p
Wednesday8:00a to 6:30p
Thursday8:00a to 6:30p
Friday8:00a to 6:30p
Saturday8:00a to 6:30p
Sunday11:00a to 3:00p

Driving from Marshall? Longview is about 25 minutes west on US-80.