2 locations serving East Texas Tyler (903) 630-1114  ·  Longview (903) 807-9484
Wheels Upfront Custom Wheels & Lifts Get a Quote

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Watch it
come apart.

A truck is a lot of parts. You are about to watch every one come off.

While it is apart

We work on
most of it.

Brakes, suspension, steering, wheels. Two shops, six days in Tyler, seven in Longview.

Back together

Own every
mile.

From the lift down to the tread, dialed in right the first time.

Start with your truck

Tyler · Longview · Est. 2007

Lift kits up front.
Every ride covered.

5.0★ Google, Longview 4.9★ Google, Tyler Lift & leveling specialists

658Google reviews, 2 shops
19YRSServing East Texas
4WAYSTo finance or lease
3YRNationwide tire protection
Machined alloy wheel Machined alloy. One of dozens we stock.

Custom wheels & lifts

See your wheels
before you buy.

Custom wheels for cars, trucks and SUVs. We check bolt pattern, offset and clearance before mounting anything, so the wheels you pick fit your vehicle.

Bolt patternOffsetBackspacingLoad ratingClearance
ToyoNittoAtturoContinentalPirelliFalkenHankookKumhoGeneralNexenHerculesIronmanGT RadialNokianVogueVenom PowerPredator

The Wheels Upfront standard

Protection comes
with your tires.

3YR

Nationwide tire protection

Covers failure from punctures, bruises or breaks in normal driving on maintained roads. Honored at participating shops nationwide.

1ST

Done right the first time

Our repairs are warranted against defects in parts and workmanship. Keep your paperwork.

100%

Manufacturer warranties kept whole

We mount, torque and align to the manufacturer's spec, so the factory warranty on your tires, wheels and parts stays valid.

See us in store for full warranty descriptions, requirements and limitations.

Payment options

Ride now.
Pay your way.

Four financing and lease-to-own partners. Some skip the credit check, some run monthly terms. Applying online takes a few minutes, and the answer comes from the lender.

Flexible terms

Kafene

Lease-to-own with smaller payments over time. Minutes to apply, approvals in seconds.

How Kafene works
No credit · up to $5,000

SNAP! Finance

For people who have had credit trouble. Snap looks at your income and your checking account, not just your score.

How Snap works
5-second decisions

Katapult

Lease-to-own with no credit check, monthly payments and an early purchase option.

How Katapult works
12 months to ownership

Progressive Leasing

Lease-to-own with in-store decisions and an early purchase option.

How Progressive works

Approvals and terms come from each provider. Didn't get approved? Talk to us directly. We'll find a way.

Straight from Google

Don't take
our word.

Take theirs. Every card below is quoted word for word from our public Google listings.

Longview 5.0 ★★★★★ 513 Google reviews
Tyler 4.9 ★★★★★ 145 Google reviews
  • ★★★★★

    Updated my suspension with the new Rough Country 7 inch M1 struts and upper control arms. Very helpful and they recommended me which struts I should get. They told me the parts fit perfect and aligned well with the 6 inch lift kit I had already. I appreciate and thank you for everything.

    J. Thomas Google review · Tyler · edited 7 months ago
  • ★★★★★

    Great place with great people. Took my truck in for a level. Owner noticed a broken sway link and replaced it at cost of the part. Lift looks great. Ride feels amazing. Thanks to the team yall are great at what you do! Support local! These guys will forever have my business!

    cody cook Google review · Tyler · 3 months ago
  • ★★★★★

    I wanted powder coated rims and that's exactly what I got-- exactly how I wanted them! ... Pricing is honest and fair. Time frame was quick. Communication was excellent. Everything was perfect!

    Mary Koller Google review · Longview · 3 months ago
  • ★★★★★

    I've had my tires changed and balanced at two other stores and no one seemed to get it right. ... They balanced my tires told me what the other place was doing wrong and explained the whole situation to me. I put the tire my truck and it was smooth as glass. Wheels Up Front will get all my business from this day forward no matter how far I have to drive to get it.

    Keith Tibbits Google review · Longview · a month ago
  • ★★★★★

    Low pressure light came on. Pulled in close to quitting time unsure if they could even help. They pulled my vehicle in and found a nail in my tire. Plugged it and got me out of there super quick. Very polite. Very professional. Highly recommend!

    Candace Sheets Google review · Longview · a month ago
  • ★★★★★

    Awesome shop! 10/10 recommend!! Ralph and Zach went above and beyond to make sure I was 100% satisfied with my new wheels and tires! ... Excellent customer service, timely communication, expert advice and amazing VALUE!

    Amier Siddique Google review · Tyler · 2 years ago

Longview 5.0 stars across 513 Google reviews. Tyler 4.9 stars across 145. Verified September 2026 on Google Maps, where every review lives in public.

Build my quote

Tell us what
you drive.

Tell your chosen shop about the tires, wheels or lift you want. If you don't know your tire size, send the year, make and model. A quote request does not book an appointment or reserve inventory. Confirm pricing, availability and a service time with the shop before you travel.

Choose your shopNo obligationVehicle-specific quote

How should we reach you?

To be reached by text, also tick the text message box below. Without it we call or email.

Prefer to talk? Call Tyler or Longview. We answer during shop hours.

Find us

Two shops.
Open late.

The same kind of work at both shops. Pick yours for hours, directions and its Google reviews: the Tyler tire shop on SE Loop 323, open until 7 on weekdays, or the Longview tire shop on Spur 63, open seven days a week.

Tyler TX …
2019 S. SE Loop 323
Tyler, TX 75701
(903) 630-1114
All hours
Monday8:00a to 7:00p
Tuesday8:00a to 7:00p
Wednesday8:00a to 7:00p
Thursday8:00a to 7:00p
Friday8:00a to 7:00p
Saturday9:00a to 6:00p
SundayClosed
Longview TX …
100 S. Spur 63
Longview, TX 75601
(903) 807-9484
All hours
Monday8:00a to 6:30p
Tuesday8:00a to 6:30p
Wednesday8:00a to 6:30p
Thursday8:00a to 6:30p
Friday8:00a to 6:30p
Saturday8:00a to 6:30p
Sunday11:00a to 3:00p

Driving from Marshall? Longview is about 25 minutes west on US-80.

Good questions

Asked at the
counter daily.

Will bigger wheels rub on my truck?
Depends on offset, backspacing, tire size and whether you're lifted or leveled. We measure your actual vehicle before quoting a set. If a combo needs trimming or a leveling kit to clear, we tell you before anything gets mounted.
Do I need an alignment after a lift or leveling kit?
Yes. Any change to ride height changes your suspension geometry. Skipping it chews through expensive tires fast. We set up every lift install so the truck leaves tracking straight. More on the alignment page.
What does "no credit needed" financing really mean?
Our lease-to-own partners (Kafene, Snap, Katapult and Progressive) approve based on income and banking history rather than credit score alone. Approvals and terms come from each provider. Leasing costs more than paying cash, and we'll show you the early-purchase options that keep the cost down.
What's covered under the nationwide warranty?
Tire protection covers failure from punctures, bruises or breaks in normal driving for 3 years, and covered repairs are warranted against defects in materials and workmanship, honored at participating shops nationwide. Full details, requirements and limits at the counter.
Can I wait while you do the work?
Sure. Most tire installs run about an hour; rotations and flat repairs about 15 minutes. For bigger jobs like lifts or brakes we'll give you an honest time estimate when we book it.
Do you take walk-ins?
Monday through Saturday at the Tyler shop, seven days a week at the Longview shop, during posted hours. Call your chosen shop to confirm parts availability and a service time before you travel. Sending a quote request does not reserve a bay.