2 locations serving East Texas Tyler (903) 630-1114  ·  Longview (903) 807-9484
Wheels Upfront, Custom Wheels & Lifts Get a Quote
Stack of new all-terrain tires in the Wheels Upfront shop

Home / Tires

Car · Truck · SUV

Tires done right
in Tyler and Longview.

Seventeen brands, from quiet highway tread to full mud-terrain, matched to your vehicle and how you actually drive it. Mounted and balanced in about an hour. Backed by a nationwide warranty for three years.

How it works

Skip the catalog.
Talk to us.

Tell us what you drive, what it does all day and what you want from the tires. We match the options and give you prices the same day.

01

Tell us what you drive

Year, make, model. Send the quote form or call either shop. Don't know your tire size? We'll look it up.

02

We match the tire

Highway miles, towing, hunting leases, a quiet daily. We price options across 17 brands for the driving you actually do, and call you back same-day.

03

Installed & backed

Mounted, computer-balanced and torqued in about an hour. Every new set leaves with 3-year nationwide protection.

The lineup

Seventeen brands.
One straight answer.

We carry Toyo, Nitto, Continental, Pirelli, Ironman and Venom Power across a range of budgets and uses. Tell us what you drive and what you want to spend, and we'll explain the tradeoffs.

Atturo Continental Falken General GT Radial Hankook Hercules Ironman Kumho Nexen Nitto Nokian Pirelli Predator Toyo Venom Power Vogue

After a brand or model you don't see here? Ask. If it's made in your size, we can usually get it.

Tire care

Know when
it's time.

2/32"

Replace at the wear bars

When tread sits flush with the built-in wear bars (2/32 of an inch), the tire is legally worn out, and wet grip fades long before that. Near the bars? Swing by either shop; a look costs nothing.

1/MO

Air to the door placard

Check pressure monthly and run the number on the driver's door jamb, not the max on the sidewall. Underinflated tires flex and chew their shoulders; overinflated ones burn out the center. Right pressure buys you traction, fuel economy and tread life.

15MIN

Rotate on the schedule

Front tires steer, and on most trucks they drive too, so they wear faster than the rears. A 15-minute rotation at the interval in your owner's manual keeps the whole set wearing evenly.

4×

Read the wear pattern

Cupping, feathering or one worn edge usually points at balance, alignment or suspension rather than the tire itself. We check all four corners before quoting rubber, because new tires on a bad alignment don't last.

Not sure what the wear means? Bring it by. We'll check the tread and tell you if it needs replacing.

After the sale

Backed on every
road in America.

Every new set leaves with 3-year nationwide tire protection honored at participating shops.

3YRNationwide protection
~1HRSet mounted and balanced

Tire questions

Asked at the
counter daily.

How do I know what tire size my vehicle needs?
The factory size is printed on the placard inside your driver's door jamb, and on the sidewall of the tires you're running now. You don't have to look it up, though. Give us your year, make and model and we'll pull the right sizes, including plus-sizing options if you're changing wheels. We handle the sizing.
How long does a set of tires take to install?
About 60 minutes for a full set: mounted, computer-balanced and torqued to spec. Balancing, rotations and flat repairs run about 15 minutes each. Walk-ins are welcome six days a week in Tyler and seven in Longview, but a quote request or a quick call ahead gets your tires pulled and a bay reserved.
Can my flat tire be repaired, or do I need a new one?
A puncture in the tread can usually be repaired, and the job takes about 15 minutes. Damage to the sidewall, or tread worn down near 2/32 of an inch, means the tire should be replaced. Either way we show you the tire and tell you straight. We don't sell rubber you don't need.
What warranty comes with new tires from Wheels Upfront?
Three years of nationwide tire protection, covering failure from punctures, bruises or breaks in normal driving on maintained roads, honored at participating shops across the country. Full descriptions, requirements and limitations at the counter.