Est. 2007 · Tyler & Longview
We know tires and wheels.
Tires, wheels, lifts and repairs for drivers in Tyler, Longview and Marshall. Two shops, open six days in Tyler and seven in Longview, serving East Texas since 2007.
The shop
Two shops.
One standard.
Wheels Upfront opened in 2007 with one job: keep East Texas rolling. That's still the whole business. Two shops, one on the SE Loop in Tyler and one on Spur 63 in Longview, selling and installing the tires, custom wheels and lifts this part of the state actually runs on. Trucks that tow, and ranch rigs that see more caliche than concrete. Commuters on the loop too.
We don't push whatever is stacked highest in the warehouse. We ask what you drive, where you drive it and what you want to spend. Then we match the tire or wheel to the vehicle and the roads it lives on. If a cheaper set does the job, that's the set we quote. And when you roll out, the work is backed at shops nationwide, so the coverage travels with the truck.
Nationwide warranty
Covered here.
Covered anywhere.
Buy here and the coverage rides with you. Tire protection and a repair warranty that work at participating shops across the country, so the coverage holds long after you leave East Texas.
Nationwide tire protection
If a tire you bought here fails from a puncture, bruise or break in normal driving on a maintained road, it's covered for three full years. Participating shops around the country honor that coverage, so a flat in Amarillo or Ohio gets handled where you are.
See us in store for full warranty descriptions, requirements and limitations.
Nationwide service repair warranty
Covered repairs are warranted against defects in materials and workmanship, and that warranty is honored at repair facilities nationwide. If something we fixed acts up on a trip, you don't have to limp it back to East Texas to get it made right.
See us in store for full warranty descriptions, requirements and limitations.
Marshall & beyond
Worth
the drive.
Our Longview shop sits about 25 minutes west of Marshall on US-80, and folks make that drive every week for the same reasons: straight quotes, a 5.0-star record on Google in Longview, and coverage that follows the truck home. Call ahead and we'll have your parts pulled and a bay reserved before you hit the loop.
Google reviews
The record,
unedited.
Our Tyler and Longview listings have 655 public Google reviews. The samples below are quoted exactly as posted.
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★★★★★
Absolutely amazing experience from start to finish! ... Communication was above and beyond, with punctual updates throughout the entire process that kept me feeling confident and comfortable every step of the way. ... If I could give them 10 stars, I'd give them 20!
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★★★★★
The experience was great and the prices were very reasonable! The staff take care of everything you need and they're very professional and helpful! Will be back for more services in the future for sure.
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★★★★★
Great customer service , if u been looking into upgrading your vehicle this is the place to come . They will have u greatly satisfied and riding away in style ...
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★★★★★
Big shout out to wheels up front and Tony for helping me out! Absolutely satisfied with their work and customer service! Highly recommend coming here!
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★★★★★
Great experience at Wheels Up Front! The staff was professional, knowledgeable, and helped me find exactly what I needed without any pressure. They were fast, honest, and the pricing was fair. My vehicle looks and drives great after the new tires/wheels. ... I'll definitely be coming back and recommending them to friends and family.
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★★★★★
This shop truly saved me. Zach was incredible! He could tell I wasn't having the best day just from our phone call, and he went out of his way to help me. This was the only shop in town that had the tire I needed, and Zach not only got me taken care of quickly...
Longview 5.0 stars across 513 Google reviews. Tyler 4.9 stars across 142. Verified August 2026 on Google Maps, where every review lives in public.