2019 S. SE Loop 323 · Open six days
Wheels Upfront Tyler.
Tires, custom wheels and Rough Country lift kits on the SE Loop. Same building, same standard since 2007, and a 4.9-star record on Google to show for it.
The Tyler shop
On the loop.
Open six days.
You'll find us at 2019 S. SE Loop 323, an easy pull-off whichever direction you're running the loop. Weekdays and Saturdays we're open until 7, later than most shops in Tyler, so you can drop the truck after work instead of burning a morning on it.
Call ahead or start a quote online and we'll have parts pulled before you arrive. Whatever leaves the bay is covered by a warranty honored at participating shops nationwide, and there are four ways to finance the bigger jobs.
Tyler, TX 75701 (903) 630-1114
All hours
| Monday | 8:00a to 7:00p |
| Tuesday | 8:00a to 7:00p |
| Wednesday | 8:00a to 7:00p |
| Thursday | 8:00a to 7:00p |
| Friday | 8:00a to 7:00p |
| Saturday | 8:00a to 7:00p |
| Sunday | Closed |
What this shop does
Lifts, wheels,
tires, repair.
Lift work leads the board in Tyler. Rough Country kits installed, torqued to spec and aligned, plus the wheels and tires that finish the build, and the repair work that keeps it all rolling.
Lift & leveling kits
Rough Country hardware matched to your year, make and model, with an alignment after every height change. Kits for Dodge and RAM, Chevrolet, Ford, GMC, Hummer, Jeep, Nissan and Toyota.
02Custom wheels
Wheels specced to your truck's bolt pattern, offset and stance, mounted and balanced in the same bay. If you're lifting, we size the wheel and tire package to the new geometry.
03Tires
17 brands, from Toyo and Nitto to Continental, Pirelli, Ironman and Venom Power. Sold, mounted, balanced and backed by the nationwide warranty.
04Brakes, suspension & TPMS
Brake service, steering and suspension work, TPMS service, wheel balancing and flat repair. The unglamorous jobs, done right the first time.
Google reviews · Tyler
What Tyler
says about us.
142 public Google reviews on the Tyler listing. The samples below are quoted exactly as posted.
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★★★★★
Updated my suspension with the new Rough Country 7 inch M1 struts and upper control arms. Very helpful and they recommended me which struts I should get. They told me the parts fit perfect and aligned well with the 6 inch lift kit I had already. I appreciate and thank you for everything.
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★★★★★
Great place with great people. Took my truck in for a level. Owner noticed a broken sway link and replaced it at cost of the part. Lift looks great. Ride feels amazing. Thanks to the team yall are great at what you do! Support local! These guys will forever have my business!
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★★★★★
Awesome shop! 10/10 recommend!! Ralph and Zach went above and beyond to make sure I was 100% satisfied with my new wheels and tires! I love this shop! Excellent customer service, timely communication, expert advice and amazing VALUE! My new tire shop from now on! Bravo gentleman!
Tyler 4.9 stars across 142 Google reviews, verified August 2026 on Google Maps, where every review lives in public.
The other shop
Closer to
Longview?
Same services, same standard at 100 S. Spur 63 in Longview, with a 5.0-star record across 513 Google reviews. And if you're coming from Marshall, Longview is the shorter run.
